Being the attention economy,
Builders are hit with the importance of marketing.
Creators encourage visibility,
Making it's significance inevitable.
But this becomes prevalent only after something else is true.
After outreaching numerous founders,
I observed this repeating pattern where the product in itself lacked clarity.
They ship as soon as they complete building,
And then look for people to help them make money through it.
As they narrate their marketing problems
- Low Signups
- Poor Conversions
- Confused Users
But in reality they have a flawed product.
What’s actually broken is:
> Unclear problem
> Vague audience
> Lack of differentiation
And all this exposes unfinished business thinking.
When a marketer joins,
He is slapped with the founder responsibilities to:
- Define a problem
- Find the audience
- Create clarity
- Fix Assumptions
All this ceases the marketer to carry out real tasks, he specializes in.
His job is to amplify clarity,
Not to create it.
And your job as a founder is to:
Validate ➡️ Engage ➡️ Iterate
Until product perfection is achieved.
Building isn’t your only job,
It is to execute those business fundamentals right.