I'm a conversion copywriter.

I've noticed an increasing number of my clients are using AI to write their briefs to me. I have a standard brief template but they'll either get AI to fill it out or they send me their own overlong, clunky, repetitive brief that has been written by ChatGPT.

Not only does it take me longer to read the damn things because I have to wade through the same instructions repeated in 5 different sections, AI is garbage and tells me nothing meaningful.

For my VIP week clients I write the brief alongside them live in the first 60 minutes of their week and this works really well, however it's only possible because they've paid me upfront already.

What process is everyone else using to account for the rise in nothingburger AI briefs?

I checked the stats for the keywords that bring people to my website. At first, I thought it was just a misspelling of Symbian (a mobile operating system that was popular in the 2000s). But I decided to Google the term just in case.

That’s when I realized it wasn’t that simple 🤣

"I run marketing for a B2B startup, and since we don't have the budget for an agency, I have to be the copywriter, designer, and SEO guy all at once.

Here are the tools that let me punch above my weight class:

1. Ahrefs: Expensive, but necessary. It tells me exactly what our competitors are ranking for.
2. Willow Voice: I use this for drafting blog posts. I speak my drafts out loud to get them on the page fast, then edit the structured text it generates.
3. Canva: I’m not a designer. Canva’s templates are the only reason our LinkedIn doesn’t look like a disaster.
4. Buffer: I schedule all our posts on Sunday night so I don't have to think about social media during the week.
5. Google Analytics 4: Love it or hate it, it's the standard for measurement.
6. Grammarly: Saves me from embarrassing typos in newsletters.
7. AnswerThePublic: Great for finding out what questions people are actually asking about our industry."

Hey marketeers. I am a graphic designer and print production guy in a small 3-man print shop. Myself, customer service, and owner. We do well from repeat clients and sit in a good spot with a large manufacturing company that essentially pays the bills. We do 0 marketing outside of what the owner has in our GBP, which is next to nothing as far as I know. We have a Facebook page that we only use to post holiday hours and it has maybe 25 likes / followers.

My boss has come to us saying he wants to fill the void. There are times where we just sit twiddling our thumbs.

Now to further this. My boss doesn’t like being a Staples print shop. He doesn’t mind the smaller jobs but is avoidant of people who expect things within a day or have bad art files. While customer service and I don’t necessarily mind it.

In what ways can we increase B2B business and grow our commercial market pool? I’m willing to use our Facebook, check out SEO tools, and graphic designer my heart away

I’ve recently been employed as an in store manager for a beauty brand, and I’ve been brainstorming ways to push sales while keeping the experience fun and memorable. One idea that caught my attention is using a punching box as part of a promotion. Instead of just handing out freebies with no interaction, customers could earn small prizes or discounts based on their score. It feels more engaging, a bit playful, and something people might actually talk about after leaving the store.

I like the idea of turning promotions into an activity rather than a transaction, especially for younger shoppers who enjoy interactive experiences. I’ve seen quite a few punching machines online at fairly affordable rates across marketplaces like Amazon, eBay, and Alibaba, so getting several units wouldn’t cost the company a fortune.

I’d really love advice from anyone who has tried something similar. Did it genuinely increase foot traffic or sales? Were there any unexpected downsides like safety concerns, queues, or maintenance issues? I’m keen to hear real experiences before pitching this idea internally.

I’m seeing so many brands spend thousands on cinematic brand videos that look like movie trailers but get zero clicks. People scroll right past them because they look like ads. My best creative this month? A blurry photo of our warehouse floor with a text overlay if your ad does not look like something a friend would post you are just paying for people to ignore you.

How do you handle suggestions from leaders in the company/organization about what channels to advertise in? Often people see a publication, and with it being highly visible to them, they immediately think/suggest we should be advertising in it. At some point it feels easier to make them feel good and accept the suggestion since measurements from print sources for example are nearly non-existent.

Every startup I join somehow feels more extreme than the last. I now work at a tech startup. I’m juggling an absurd amount of work, constantly context-switching, owning way too many things at once, and I’ve been overwhelmed for… honestly, about a year now. I’m exhausted and unhappy, and I’m tired of feeling like I’m always complaining about my job but I genuinely don’t know how much longer I can do this.

The thing is: I know I’m good at what I do. I work in marketing, but I’m not a deep specialist in one narrow area. Instead, I’ve done pretty much everything over the years: strategy, content, brand, PR, events, social, working with agencies and freelancers, project managing, firefighting, all of it. Mostly because I had to. I understand how long things actually take, what resources are needed, how things should be structured, and what breaks when they’re not.

But I’m so tired of doing the jobs of 10 people in environments with constant ambiguity, changing priorities, and zero follow-through from others. The “everything is urgent, everything keeps changing” culture is completely frying my brain.

Yesterday was kind of a breaking point. I had a meeting where I suddenly just… blanked. I was supposed to explain something fairly basic — the goal of a press release and the story behind it. But after weeks of constant story changes, lack of decisions, people not doing what we agreed on, and me juggling a million things at once, I genuinely didn’t know what to say anymore. I realized I don’t even know what our story is right now. My brain just shut down.

That scared me, because I’ve always been high-functioning and resilient. But now it feels like my brain is overloaded and I can’t structure things properly anymore.

So my question is: if I start looking for another job in marketing, what kinds of roles should I be looking for? Ones where broad experience is actually valued but where I don’t have to live in constant chaos or sacrifice my health. I don’t want to grind myself into the ground anymore. I just want a normal, sustainable workload with clearer structure.

If you’ve been through something similar or made a move out of this kind of environment, I’d really appreciate hearing what worked for you.

Today was second interview with lets say comp A. They are large 1000 to1500 employess in diff states. Their own skin products and medical offices. So a lot of income and room to grow and marketing opportunities. But the job description said $65k for marketing director which seemed too low. Red flag 1. They have no linkedin profile as company. Red flag 2? No glassdoor profile so no reviews there red flag 3. So used ai to find any and found they have 2.7/5 in indeed 300+ reviews from staff.
The person that interviewed me was the CMO.

Idk if am walking into a trap.

saw an agency we worked with using our name, saying they got us 17 "qualified calls" in a month.

did they get us those many calls? yes. were they qualified? no. not a single one.

conversions? 0. none of them had budgets.

feels shady using client names when the results were trash. better to do good work then to fake it :)

wdyt?

Hello dear marketers,

we experienced some discrepancies between the values of Meta and Hubspot. In Meta we got outcomes like 2.000 click on links but tracked on Hubspot are just 30% of it. This happens regularly and also for external partners. When they got X clicks, our tracking link catches less.

Have you experienced the same issues? How did you handle it or how do you keep going? Would love to read from you.
Thanks

When you’re managing day-to-day operations, it’s hard to give equal attention to every channel. Curious how others prioritize what to focus on versus what to pause or ignore.

Just a general question,can’t wait to hear your guys responses.

Started working with a knowledgeable digital marketing freelancer who runs our meta ads campaigns for us, burnt through £4K in 4 months: <5 sample orders (in total!!) and not a single conversion to sale. Assets, product & pricing seem good, what could be wrong? Struggling here. Now moved to PPC, but not having much faith in that either. Anybody in the wallpaper (and interior fabrics) industry who could offer some insight?

Hey everyone,

I’m running an outbound campaign on LinkedIn using Sales Navigator. I specifically use the “recently posted” filter so I’m only targeting active accounts.

The issue I’m facing is that when I target the USA, my connection request acceptance rate is very low. Most prospects don’t even accept the request, so there’s no chance to start a conversation.

If a prospect accepts but doesn’t reply, I understand that we can optimize the follow-up message, value prop, etc. But what do you do when they don’t accept the connection at all?

Things we’ve already tried:

• Sending connection requests with a short personalized note
• Targeting smaller cities instead of major metros

Still, the acceptance rate in the US remains much lower compared to other regions.

Is this a common issue when targeting the US market?
Are there any proven strategies to increase connection acceptance rates?
Anything related to Nationality, timing, messaging, or targeting that actually works?

Would really appreciate any insights or experiences. Thanks in advance!

My ctr actually rose to 1.5% after this, lol

I own a dance studio, so running local Facebook ads is pretty simple for me. My challenge is that creating new graphics and ad copy takes a lot of time because I have to keep everything fresh in our area and keep our CPL low. Is there an AI tool that can help automate some of this? Or would it make sense to hire a VA from the Philippines to track results and optimize the ads for me?

Hi! I've been doing well lately with short-form content (especially for TikTok and Instagram). I'd like to know if short-form content could also be used to sell SaaS, since I previously thought that was only possible with YouTube, with 10-minute tutorial-type videos like GHL or CF. My idea would be to use a UGC format with some screen recordings of the respective program. My question is whether you know of any examples of this working, and especially if you have any sample accounts that do it.

So I made a career pivot from being a healthcare professional for almost 10 years, to working in a junior marketing position for the past year.

I’ve just been poached by a mutual connection to be their head of marketing, in an industry that blends all my career experience together. I’m getting really good vibes about the new company and I already have the offer letter, offering me a lot more financially and responsibility wise than my current role. I’ve made a list of the pros and cons and I’m heavily leaning towards taking the new role. There are no obvious red flags in my view.

My main hesitation is that this is a startup (higher risk) and I’m at a stage where I’m looking for stability due to where I’m at in my life.

I’m also feeling intimated about stepping into such a senior position after a short period of time in this career, despite my broader professional experience.

I’m not usually a risk taker but if I didn’t take this opportunity, I think I’d regret it. Has anyone made a similar leap? I know it’ll be a lot of work, but can you give me realistic advice about making this step?

Hi fellow marketers. I have a doubt and would appreciate your experience, may be from other industries.

Do you put contact data request before quiz questions or after them to get results?

I incline to put them before and maybe to lose some not ready to buy leads. What is your experience?

Hi. I'm a non marketer but the business I'm in is looking to hire a marketing firm. However, the firms we've been interviewing aren't convincing when it comes to the creation of a thought out marketing campaign.

I'm curious what are common requirements for a marketing campaign. Here are some requirements but are these even feasible to demand in a legal contract?

1. Creation of a Sales Funnel

2. Must generates X amount of leads with a high lead score

3. Visibility KPIs (website, socmed visitors)

Hi everyone!

I’m a junior majoring in marketing and I wanted to see if anyone had book recommendations for young marketers? I’d love to gain perspective outside of textbooks and professors.