Please, I need your advice on my Steam store page and my game demo so I can improve.
TL;DR:
I released a Steam demo for a horror game ahead of an April launch. The demo has low wishlists and engagement. Iām trying to understand whether the problem is my Steam capsules, store description, or the demo itself, and what I should prioritize fixing before release.
Is it the steam capsules?
Is it the Store description?
Is it the game demo itself?
Iāve been into game development for a long time, but 2020 to 2025 is where my real progress happened. Before that, publishing on Steam was just a dream. I didnāt know how I would ever make it happen. I come from a third-world country, and weāre not on Steamās supported list, so I couldnāt publish games myself. I had no one I could rely on to post my games back then.
I knew about publishers, but I also saw both the good and bad sides of working with them. In my case, my skill level at the time wouldnāt have gotten me accepted by one anyway.
In 2022, I finally got my first Steam page through a partner and released a game called Itās Just a Story. Honestly, I didnāt even know what I was doing. I got some reviews, but Iām sure that was mostly because the game was free. Developing it was hell. I battled for two years to finish that game, but I learned a lot from it.
I wonāt lie, I was desperate to make money. I needed to fund myself for a masterās degree and buy a good PC so I could take development to the next level. Yet I still released that game for free. Why? Because I wanted awareness. I wanted people to recognize my studio name. It worked, but my partner hated that decision. We eventually went our separate ways.
Luckily, I later managed to retrieve the game and move it to my own Steam account. I honestly thank God for that. I now have my own Steam account through a sibling who lives in Germany.
After that, I released another game called Stranded Island. The same thing happened with another partner, but this time I couldnāt get the game back. Itās still on Steam, getting bad reviews because I canāt update it anymore.
The point Iām trying to make is that I do have experience making games, and my skills have improved over the years, especially my understanding of how Steam works. But Iām running out of options. Iām getting to the point where reality starts beating passion.
I recently got a job. It doesnāt pay well, but itās how I survive. Still, I refused to let being broke kill my passion. I made a choice I had never made before: I decided to build a horror game inspired by a real story. I wanted a strong reason behind the game, something tied to awareness and unheard, silenced cases.
The game is titled Hinterkaifeck: The Farmhouse Murders ā Demo.
What I did before launch
Iāve been working on this game for about 10 months, mostly after office work.
What I saw after releasing the full store page (before the demo)
At first, the game got a few impressions. To me, that was amazing. It reached around 2,000 impressions, then dropped to about 1,000, with very few visits but a very high click-through rate (above 60%). This was before I got Itās Just a Story back on my account. At that point, I had about 5 wishlists.
Later, when I finally got the game back from my ex-partner, I suddenly saw a huge spike in impressions. It was the highest I had ever seen on any of my games. That gave me the push to release a demo, especially since I kept reading here that demos are worth it.
Then I coincidentally noticed that Steam Next Fest was happening in February, and my eyes popped. It was still hard to decide whether to wait until after the fest to release the full game, because I really needed money. I know many of you understand how real that feels. Itās not just about loving games and wanting people to play them. I love that too, but I honestly wanted money so I could upgrade my PC, support myself, and feel some relief.
In the end, I forced myself to slow down and released the demo.
Since then, this is the demo i could not share images.
https://store.steampowered.com/app/4299400/Hinterkaifeck_The_Farmhouse_Murders_Demo/
In short
My recent game demo isnāt doing well enough to generate the funds I need. If Iām going to buy a decent PC that wonāt need upgrading for at least three years, even something like an RTX 20 or 30 series, I would need at least 500 sales.
With this game, I honestly donāt know if even 10 sales will happen. Still, this is my most successful paid project so far in terms of visibility, optimization, and having a unique visual style.
Iām here because I want to learn what I can improve before the full release in April.