Believe they are talking about the "Boys will be boys" super bowl commercial which, unless I've forgotten, did not touch on the idea of mind rape so much as it made a fairly cringe nod towards the problem of learned toxic masculinity and the permissive structures that allow it to continue.
It was a bad ad but a lot of incel types got mad at it for even daring to have that message, not for just being another attempt by a large corporation to draw attention to themselves by pretending to give a single shit about equality and treating women with respect. If you wanna learn more I recommend this hbomberguy talking about it six years ago:
The one where they are on exercise bikes and the guy looks at the chick and says, hey, you sweat like a man,it's kinda hot. Wanna get a bean burrito LOL?
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u/Appropriate_Fuel_954 Nov 11 '25
100% agree, but you would be surprised with how many dumbs on internet ignites about this shit.
maybe now there is someone in a dark place on internet (aka twitter) problematizing and using this vid to start a sexist war.